- To conserve the heritage, streetscape character and amenity of the postcode area of 3068, taking in Clifton Hill and Fitzroy North.
- To protect sites of heritage significance in this area from damage.
- To assist residents to resist inappropriate and unsympathetic developments in the area.
- To improve the planning process and outcomes for residents.
- To support the development of sympathetic building projects which respect the heritage character of the 3068 area.
- To promote the value and significance of heritage within Yarra to residents, Council and the wider community.
